Shopify Lead Insight Generator
Customer Lead Analysis
This tool combines your Shopify customer, order, and product data to identify high-potential B2B leads.
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How It Works
The Shopify Lead Insight Generator analyzes your customer data to identify potential B2B leads based on several factors:
- Business Email Detection: Identifies customers using company email domains versus personal emails (Gmail, Hotmail, etc.)
- Order Value Analysis: Considers total spending and repeat purchase behavior
- B2B Score Calculation: Combines multiple factors into a single score to rank lead potential
- Lead Categorization: Classifies leads as "High Intent," "Warm Lead," or "Cold Lead" for easy prioritization
B2B Score Calculation
Each customer receives a B2B score from 0-100+ based on the following formula:
score = 0 score += min(orders_count, 10) * 10 # Up to 100 points
for repeat orders (10 points per order, max 10 orders) score += 20
if total_spent > 500 # Bonus for high spenders (over $500) score
+= 30 if email is business type # Email domain isn't Gmail, Yahoo,
etc. score += 10 if tagged as VIP or BulkBuyer
The score components are weighted to prioritize different B2B indicators:
- Order Frequency (up to 100 points): Repeat purchases are the strongest indicator of B2B potential, with 10 points awarded per order up to a maximum of 10 orders.
- High Spend Bonus (20 points): Customers who have spent over $500 receive a bonus, recognizing that B2B buyers often have higher order values.
- Business Email (30 points): Using a company email domain (not Gmail, Yahoo, etc.) indicates corporate affiliation.
- Special Tags (10 points): Customers tagged as VIP, BulkBuyer, or containing "wholesale" in their tags receive additional points.
Lead Categorization
Based on the calculated B2B score, leads are classified into three categories:
if score >= 70: return "High Intent" elif score >= 40: return
"Warm Lead" else: return "Cold Lead"
- High Intent (70+ points): Strong indicators of B2B potential. These customers are your prime wholesale or business account prospects.
- Warm Lead (40-69 points): Moderate B2B potential. These customers show some indicators of business interest and could be nurtured.
- Cold Lead (0-39 points): Limited B2B indicators. Likely retail customers or very early in their buying journey.